Academy courses

Want to promote your music but don’t know where to start? These two series will give you all the basic knowledge you need to build your artist identity and start working on a release and promo strategy.

new course

Artist branding

Learn how to strengthen your written, visual and sound identity as an artist.

4 lessons

67 minutes

Start the course

Lessons in this course

lesson

1

Strengthening your Written Identity

14

min

with

Maïa

written identity

lesson

2

Building your Visual Brand

7

min

with

Conor

visual brand

lesson

3

Finding your Signature Sound

6

min

with

Allan

signature sound

lesson

4

Interview with artist development consultant Andreas Weckenbrock

40

min

with

Conor & Andreas Weckenbrock

artist branding

Start the course

Intro to promotion

Learn how to build your own brand, create a release campaign, set up your Spotify for Artists profile and pitch to playlists successfully.

5 lessons

45 minutes

Start the course

Lessons in this course

lesson

1

Pre-promotion

5

min

with

Allan

branding

lesson

2

Planning your release campaign

5

min

with

Allan

release campaign

lesson

3

Intro to Spotify for Artists

7

min

with

Maïa

artist profiles

lesson

4

Playlist pitching: how to

3

min

with

Conor

playlist types

lesson

5

Playlist pitching: expert interview with consultant Sara-Lena Probst

23

min

with

Conor & Sara-Lena

playlist pitching

Start the course