Academy courses

Want to promote your music but don’t know where to start? This first series will give you all the basic knowledge you need to start working on a release and promo strategy.

new course

Artist branding

Learn how to strengthen your written, visual and sound identity as an artist.

4 lessons

67 minutes

Start the course

Lessons in this course

lesson

1

Strengthening your Written Identity

14

min

with Maïa

written identity

lesson

2

Building your Visual Brand

7

min

with Conor

visual brand

lesson

3

Finding your Signature Sound

6

min

with Allan

signature sound

lesson

4

Interview with artist development consultant Andreas Weckenbrock

40

min

with Conor & Andreas Weckenbrock

artist branding

Start the course

Intro to promotion

Learn how to build your own brand, create a release campaign, set up your Spotify for Artists profile and pitch to playlists successfully.

5 lessons

45 minutes

Start the course

Lessons in this course

lesson

1

Pre-promotion

5

min

with Allan

branding

lesson

2

Planning your release campaign

5

min

with Allan

release campaign

lesson

3

Intro to Spotify for Artists

7

min

with Maïa

artist profiles

lesson

4

Playlist pitching: how to

3

min

with Conor

playlist types

lesson

5

Playlist pitching: expert interview with consultant Sara-Lena Probst

23

min

with Conor & Sara-Lena

playlist pitching

Start the course